Decoy effect

“Decoy effect” refers to the people the option to choose two comparable, because the third new option (bait) to join, an option will appear more attractive.

Stores in the hat and the sweater is put together, the price marked on the label are: hat 49 per sweater 299 yuan. However, surprisingly, finally, the words: hat + sweater = 299 yuan. In fact, business is smart, he understands people’s consumer psychology: people each do one thing, the same thing every choice, will be compared, and the more there is something more to highlight the contrast value. With the first two price comparison, behind the “buy one get one” becomes more attractive. There are many people around this case, such as mobile phone packages, net fee packages, electrical sales and so on.
(From douban.com)

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