Reader Magazine
A Brief Introduction to READER
First published in 1981
Originally named “Reader’s Digest”
Given new name in 1993
Created some imprints
Walked out to North America
Has the highest circulation in China
Her position
Born(1981-1984): introduce excellent western culture, masterpieces ,new knowledge, new technology that few know;
Development(1985-1989): add new articles about communicating Chinese culture & patriotism;
Growing(1990-1999): make her as a kind of excellent culture;
Expansion(2000-Now): build the sprit magazine of Chinese & the top magazine in China .